WhatsApp Business API pricing that shows its work
DialogPlus pricing has two parts: Meta's per-message charges (billed at cost) and a flat 10% DialogPlus platform fee, itemised separately in your prepaid wallet. Product plans start free. There are no per-conversation markups and no hidden tiers - you always see Meta's rate and our fee side by side.
Pricing
Pricing that shows its work.
Start on Free. Plans cover product access; your wallet covers Meta message charges plus a flat 10% platform fee.
Free
Explore the full workflow before you commit.- 500 chatbot conversations / mo for 6 months
- 1 WhatsApp number and 1 seat
- 3 visual automation journeys
- Shared inbox + Contacts CRM
- Service replies only
- No credit card required
Starter
For founders and small support teams going live.- Everything in Free, plus:
- 3,000 chatbot conversations / mo
- 2 team seats
- 10 automation journeys
- 10,000 contacts + 90-day history
- Marketing campaigns + broadcasts
- Billed every 30 days · plus applicable tax
Pro
More volume and automation without the enterprise overhead.- Everything in Starter, plus:
- 6,000 chatbot conversations / mo
- 4 team seats
- 25 automation journeys
- 25,000 contacts + 6-month history
- 12 automation rules + 50 segments
- Billed every 30 days · plus applicable tax
Growth
For teams ready to add AI and a second WhatsApp number.- Everything in Pro, plus:
- 12,000 chatbot conversations / mo
- 8 seats + 2 WhatsApp numbers
- 1,000 AI responses + 750 credits (750k tokens) / mo
- 50 automation journeys
- Advanced analytics + 1-year history
- Billed every 30 days · plus applicable tax
Start on Free. Plans cover product access; your wallet covers Meta message charges plus a flat 10% platform fee.
Choose how your Business agreement is quoted
Monthly is self-serve. Annual terms are finalized with sales.
Business
Scaled operations, governance, and multi-number support.- Everything in Growth, plus:
- 40,000 chatbot conversations / mo
- 20 seats + 5 WhatsApp numbers
- 10,000 AI responses + 5,000 credits (5M tokens) / mo
- Model choice, BYOK, RBAC + audit
- Priority support + 2-year history
- Billed every 30 days · plus applicable tax
Enterprise
A tailored platform agreement for regulated or global teams.- Everything in Business, plus:
- Custom volume, seats, and numbers
- Postpaid invoicing + negotiated rates
- Custom MSA, DPA, and data residency
- Dedicated onboarding and support
- Security review + deployment options
Choose how your Business agreement is quoted
Monthly is self-serve. Annual terms are finalized with sales.
Business
Scaled operations, governance, and multi-number support.- Everything in Growth, plus:
- 40,000 chatbot conversations / mo
- 20 seats + 5 WhatsApp numbers
- 10,000 AI responses + 5,000 credits (5M tokens) / mo
- Model choice, BYOK, RBAC + audit
- Priority support + 2-year history
- ₹1,49,990 billed annually via sales
Enterprise
A tailored platform agreement for regulated or global teams.- Everything in Business, plus:
- Custom volume, seats, and numbers
- Postpaid invoicing + negotiated rates
- Custom MSA, DPA, and data residency
- Dedicated onboarding and support
- Security review + deployment options
Frequently asked questions
How much does the WhatsApp Business API cost in total?
Your total cost is Meta's per-message charges plus a flat 10% DialogPlus platform fee, plus your chosen plan for product access. Plans start at ₹0 (Free). Message costs depend on how many conversations you send and Meta's rates for your country and message category (marketing, utility, authentication, or service), so your total scales with usage rather than a fixed lump sum. Expansion: Use the pricing calculator to estimate your monthly total from your expected message volume.
What exactly does the 10% platform fee apply to?
The 10% platform fee applies only to Meta's message charges - the per-conversation rates Meta bills for messages sent through your account. It's calculated on that Meta cost and itemised as a separate line in your wallet. Your monthly plan fee is separate and is not marked up; the 10% is not applied to it. Expansion: This is the point of the model: one clearly-labelled fee on message charges, and nothing hidden elsewhere.
Are there any hidden or per-conversation charges?
No. Beyond Meta's own message charges and the flat 10% platform fee, there are no hidden per-conversation markups, no surprise debits, and no postpaid traps. Your wallet is prepaid and every debit - Meta's charge and our fee - appears in the transaction ledger. Your plan fee is the only other cost, and it's shown upfront. Expansion: If a charge isn't Meta's rate, our 10%, or your plan fee, it isn't there.
How do Meta's message charges work alongside your fee?
Meta prices most messages per 24-hour conversation, and the rate depends on the category - marketing, utility, authentication, or service - and the destination country. DialogPlus passes Meta's charge through at cost and adds its flat 10% on top. Both are drawn from your prepaid wallet and listed separately, so Meta's rate and our fee are always visible side by side. Expansion: Because Meta sets the underlying rates, they can change; your wallet always reflects the current Meta rate plus our unchanged 10%.
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